One decision you'll have to live with for a long time is the domain name of your website. You may have some ideas, but what should you keep in mind when you sit down to register one? What will resonate most on the web? What should you avoid? Domain names have a massive impact all over the web in terms of click-through rate, from search to social media results, to referring links, to type-in traffic, brand-ability, offline advertising. There's a huge wealth of places that your domain name impacts your brand and your online marketing, and we can't ignore this.
- Choosing a domain name and URL is essential to success in today's business world.
- Having a unique name that is easy to type and to search for is necessary. And having the .com will enable users to more easily find your business.
- Building your brand and utilizing domain selection tools can help with brand recognition.
“Having a domain that closely resembles another popular brand is never a good idea, as it can lead to confusion.”
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