Social media is incredibly important to businesses. There are several tips and insights that will help any business gain an advantage in using social media. Know who your audience is by creating a profile of the ideal customer base you want to reach. Then find which platforms those users like best and focus your social media efforts there. Don't just post, interact with people who like and comment on your posts. Be sure to apologize for mistakes and reply to negative feedback. The number of times you post a day or a week will depend on which platform you use.

Key Takeaways:

  • To grow your business, do research on your social media target audience to find out what interests them.
  • It is better to choose the right social media platform for your target audience than to be everywhere.
  • Acknowledge any social media mistakes as soon as possible by apologizing and offering a solution.

“Influencer marketing focuses on key leaders or people with many followers who are actively helping drive up the brand's message.”

Read more: https://blog.red-website-design.co.uk/2018/02/15/social-media-tips-2018-infographic/