If your goal is to turn your website visitors into customers one has to work on five things. Your first goal should be to capture their attention. You want to have a headline that captures their imagination and leaves them wanting more. Second, you want to be sure to personalize your call to action. You want them to know exactly what they will get if they decide to become customers. Third, you want to remove any information from your website that is not relevant to what you are selling. Fourth, you want to use images that truly captivate them and make them stay. Fifth, you want to build trust with them by including reviews on your site and testimonials. By doing these five things, you will greatly improve your site's conversion rate!
- Make sure you have no leaks, which are links or options to leave your website.
- Don't drag visitors down with lengthy field forms, and keep visitors engaged with good images.
- Get visitors' attention with good color schemes and appropriate, organized typography.
“Use visual cues to direct users where to click via images and a strong typographic hierarchy.”
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