There are 13 things that every eCommerce product page needs in order to get more conversions. There is so much money being pumped into online retail. That means it is very important to focus on your eCommerce design. An eCommerce site does not typically have to play by the same rules when it comes to formatting and layout. An address bar is something you will want to pay attention to. White Space is another great idea to get more conversions.
- Make sure navigation is easy. It should take a minimal number of clicks to get to where you want.
- Work on blank space. Keep it neutral and non invasive to your actual content.
- Work on load times. Keep pictures appropriate but large enough to see and load well at the same time.
“In all honesty, I think the safest way to design an ecommerce product page is to start with a design and layout similar to an online retailer everyone already knows and trusts.”
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