Effective branding will let your nonprofit generate more donations, promote awareness, and receive traffic in a saturated market. Make sure you have a good design on your site which also caters to mobile devices. Your logo & design should all be relative to each other. If you have any awards or achievements, show them off to the world. Share your goals and what you want to do to change the world. Partner up with organizations, make strategic alliances that will build a strong brand. Share content that will help you connect to other people. Always display your contact information including all your social media accounts.
- To ensure traffic, it is important that your nonprofit website has a good design.
- Half of all the online traffic is coming from mobile devices, so it is important to have a mobile-friendly design.
- Using a logo that is resonant with your audience and mission is essential.
“Although online giving is trending upward across the web, you should still work on branding your own nonprofit website so that it doesn’t miss out on important opportunities to generate more awareness, donations, engagement, and so much more.”
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