Email marketing can be extremely profitable, and it can be broken down into four major types. These categories include email personalization, marketing automation, email ROI and Mobile Emails. By personalizing emails, businesses are able to increase consumer interaction with their content. Email automation can drastically increase the revenue. Using email for marketing, can yield a 44:1 return on investment. Given that there will be 2.2 billion mobile phone users in 2018, it will be important to include mobile emails in your marketing strategy.

Key Takeaways:

  • Personalize the subject lines of your emails for a 26% greater chance of them being opened.
  • Personalize your emails in general and they'll be opened with over 5% more regularity.
  • Mobile email open rates grew 47% from 2012 to 2016.

“Automated emails generate 320% times more revenue than non-automated emails.”

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