There are three key items that prevent proper search engine optimization results more than any other things. First is not having a website function the proper way. A person's website might be great but if it is not tailored to a company's needs then there will be problems. Another mistake is focusing too much on ads that try to get sales. This will hurt a company in the long run. Another crucial problem is when people write content that is not helpful and beneficial to SEO.

Key Takeaways:

  • When creating a website the SEO must take many things into consideration. The first would be to make sure this site is easy to navigate and the speed is acceptable for visitors to browse around.
  • Your website must limit the number and size of ads. Customers do not want to be overwhelmed with flashing or scrolling ads.
  • With the limited attention span of the average visitor, the website must get to the point on the side of your company. Social media postings are nice but may distract from your bottom line.


“All websites are created with a goal in mind. E-commerce websites are designed to sell a product. B2B websites are designed to generate leads. And some websites are designed to generate ad revenue.”

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