When promoting your content there are a few things to remember, one being to create a list and then add to the list pieces that have been written that are important. Next would be to make a unique email that stands out but doesn't shout SALES to its audience. Then go about sending a follow up email but just do this step one time. Finally, keep and organize for future references.
- I use a combination of tools to compile my contact lists: Moz, Buzzsumo, ContentMarketer.io, and Google. First, search keywords related to the content you’re promoting. Then, pull the list of articles that come up.
- Here’s why it’s worth it: you’re going to actually know what these people you’re contacting are about. Obviously, you’re not going to remember details after looking through so many articles, but at least you’ll be able to call the articles back to memory when you follow up with a contact.
- The last part is finding the emails of either the writer of the article. This can take some time–and, yes, minor internet creeping. Depending on the size of your list and how much you have on your plate, you may want to hire a VA to the emails for your list of contacts.
“Obviously, you’re not going to remember details after looking through so many articles, but at least you’ll be able to call the articles back to memory when you follow up with a contact.”
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