A valuable SEO program should include four elements. The first is useful content that engages visitors and establishes the company's credibility. The second element is a stellar user experience, as this will increase time spent on the site and this has a positive impact on search ranking. The third is reciprocal links to and from reputable and relevant sites. Finally, activity on social media will have a positive effect on organic search presence and rounds out the complete strategy.
- One of the things that the SEO industry is most known for is change. Best practices come and go to stay in line with whatever Google is deeming good or bad (or relevant or irrelevant) at any given time.
- Obviously, this can be frustrating for website owners and they’re left wondering if it’s even worth it to invest in specific SEO practices if they aren’t necessarily going to be relevant a few years or even months down the line.
- Content marketing is an extremely valuable part of an SEO campaign, but on a broader scale, it’s an extremely valuable part of a marketing campaign overall. Informational content helps to establish a company or individual as a thought leader in an industry and generates trust among target audience members which results in sales.
“But really, having a great website that is easy to use and navigate just makes sense for many more reasons other than SEO reasons”