The bottom line of social media is not about organic reports, but about using tools to generate more followers. There are five strategies that use different tools. Try to drive social media to build more sales, make a brand name for what you are selling, promoting, or driving. The more people who see your brand, the more followings you will get, thus driving your bottom line. In the social media era, you have to have original material or repurpose old material to keep driving your brand to the top of searches to reach maximum consumers.
- Real content that triggers word of mouth is more effective than loud social media.
- Use situations like current event tie-in or going where people are already looking for solutions to generate product interest.
- Be nimble; marketers have to quickly adapt to new platforms and market conditions.
“There’s a direct correlation between social proof and increased search traffic. It’s more than people think”
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