As websites, in general, are required to have more dynamic content to attract and keep attention, nonprofit websites should also focus on content creation. Articles, photos, videos, blogs, press releases and user-generated content such as forums can make it easier for viewers to find your site through searches for relevant keywords. Users can also be motivated to return to the site more often by frequent additions, and especially by interactive forums. Much of this content can also be used for other channels such as social networks and newsletters.
- Take advantage of your expertise and provide articles that draw on it. Such content will be indexed by the search engines so readers will be able to find you when they search for the keywords in your website.
- Blogs can be easily incorporated into a website design and work well for organizations that are very active. Try to update the blog frequently.
- If your subject area lends itself to a discussion forum, this is another way to create content from your supporters.
“It is no longer enough to just put up a virtual business card for your organization.”
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