There are six ways to improve your About us web page. Make it about them, not you. This means you want to draw your audience's attention. Make your headline your value proposition. Make them want to click on that About us link! Tell a story. Tell something about you or your company. Hook them! Shuttle people to the next step. Use phrases and buttons like “Want to know more about us?”. Also, avoid overstuffing which means don't give too much information. Just in little bites. And finally, Test, test, test! See what the people coming to your page like!
- Make it about customers or clients and what you can do for them.
- Tell a story and make it interesting for people to read it.
- Shuttle people to the next stop and keep them clicking around on your site to learn more and get more invested in the service.
“17% of the web pages are skipped within 4 seconds.”
(abstract 373L46LKP76ODLNB0JZV32U3EAWJKJ 3XIQGXAUMC830AJAOWUPFQSI6EY7XT A2LTOS0AZ3B28A)(keypoints 3FHTJGYT8N0FXAUQ55J026OMGSMPGN 3LOTDFNYA7Z1Q3TQWAWF1ZRSV0FFWG A2IUZPPW4B8U0)