There are six ways to improve your About us web page. Make it about them, not you. This means you want to draw your audience's attention. Make your headline your value proposition. Make them want to click on that About us link! Tell a story. Tell something about you or your company. Hook them! Shuttle people to the next step. Use phrases and buttons like “Want to know more about us?”. Also,¬†avoid overstuffing which means don't give too much information. Just in little bites. And finally, Test, test, test! See what the people coming to your page like!

Key Takeaways:

  • Make it about customers or clients and what you can do for them.
  • Tell a story and make it interesting for people to read it.
  • Shuttle people to the next stop and keep them clicking around on your site to learn more and get more invested in the service.


“17% of the web pages are skipped within 4 seconds.”

Read more: https://blog.red-website-design.co.uk/2018/08/06/improve-about-us-page-infographic/