New voice search technology such as Amazon Alexa and Microsoft Cortana are changing the ways people search the web from written text in search boxes to voice-activated queries. However, sometimes differences in coding mean that search engines often display results less relevant than the user asked for. So companies like Google are now coding their search engine optimization (SEO) to give more relevant results for voice searches, which now outnumber text-only searchers by far. Using structured data in the proper way is one method companies like Google can use to generate far more accurate search results for their users.
- Users ask their in-home or in-office devices for help finding recipes, instructions on how to assemble furniture or a summary of a new podcast.
- It’s not that search engines can’t interpret what your WordPress site is about solely from the content or metadata. It’s just that structured data provides them with clearer specifics.
- Structured data can also be used to improve the appearance of your search listing.
“By using structured data to enhance voice search results, visually and audibly, you can give your WordPress site an edge over the competition and increase click-through rates in the process.”
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