While many factors can affect your campaign during execution, oftentimes you can pinpoint the failure back to some shortcoming in your marketing team. Just 61% of marketers believe their marketing strategy is effective. But realizing you have a team is the first step to solving it. Here are five reasons why teams can fail, and the red flags to look out for if managing a team — then, how to solve them. If marketers fail to define their persona’s pain points accurately, then the campaign will be off to a rocky start. Each marketing campaign should revolve around solving an underlying need for the target market.
- New research shows marketers are not realizing the full revenue potential of their buyers.
- It’s worth noting that personalization still means different things to different buyers.
- Statistics showed that the majority (77 percent) are not realizing the full revenue potential of their existing customers.
“B2B marketers work hard to maintain relationships with their existing customers.”
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