Free Google Optimize Web Page Tools Gains New Testing Features

Google, in anticipation of the needs of marketers and their company’s web needs released a free version of their tool “optimize.” This tool allows companies to test the effectiveness of their site from clicking through to page optimization and time spent. The tool is focused on small and medium sized companies that may want a […]

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Getting Started with Google Analytics Segments

Segments is a great tool within Google Analytics for grouping and comparing users by commonalities. Segments can aid us in weeding through the copious amounts of data presented to us in Google Analytics by displaying it in more manageable chunks. You can also use this data to create specialized segments, like auto mechanics with an […]

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4 Tips to Make Your Website Stand Out

Every web development team will face challenges related to their new project. They want to make their new website stand out from the rest. There are a few simple tips that can be used to make that happen. Create signs on the website that stand out from the rival sites online. Include brand logos and […]

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72 Must-Have Features for E-Commerce Websites [Infographic]

If you are just starting your first e-commerce site or a veteran wanting to see with fresh eyes, these 72 tips can help. From basics of putting a product title and description on the page, to more advanced ideas, you may take away some good knowledge from these infographics. The graphic covers the Home, Header, […]

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Google wants to help developers make better websites

Chrome User Experience Report is a new tool created by Google that is intended to help developers improve their websites. It improves over prior tools by letting developers have access to public information about how their website compares to others. It gives developers data from 10,000 origins to be able to see how chrome users […]

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Outbound Linking Guidelines to Follow

Web marketing is meant to drive traffic inbound and draw more visitors to your site. While this is a primary tool for exposure, it’s particularly helpful to increase traffic by outbound links as well. Linking to other sites by referencing them on your pages helps with search engine ranking. It’s important to make sure the […]

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How to Do a Competitor Analysis for SEO

Competitive analysis is an often missed crucial first step in launching a SEO campaign. It’s important to know what SEO strategies are actually working before you begin, preventing failure even before you start. Find out here how to identify your competitors and analyze what they are doing right or wrong in getting customers to their […]

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