AMP stands for Accelerated Mobile Pages. Google is a sponsor but does not own the program. The program was founded in 2015 and has made a lot of progress since then. It provides fast loading websites which are better for the users. Companies can invest in AMP to make their websites more functional and faster for their users. It is important to make sure that you understand the technology before you sign up to use them for your business.
- “AMP-lifying” your website can increase time spent by an average user on the website by double!
- For large corporations, such as Amazon, even a fraction of a second reduction in website speed can drop revenue by over a billion dollars.
- One test site “Thrillist” used AMP for 4 weeks to test traffic, and they saw a 70% increase, with 50% of it being directly attributed to using AMP on their website.
“We know that fast-loading websites are better for the user. But what you may not be aware of is how speed can impact the bottom line.”
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