A recent study in SEO aims to show that there is a positive correlation between a person’s outgoing optimism and their search rankings. Researchers hypothesized that one can determine the authority of a person based on how they associate with themselves and whether they’re an optimist, a realist or a pessimist.

Key Takeaways:

  • When developing content for your website, keep in mind the 5 R's: relevant, reputation, remarkable, readable, and reach.
  • Move beyond keywords when creating relevant content.
  • Invest in improving how users are finding and interacting with your content through mobile devices.

“This is a new section this year, reflecting the emphasis on the user experience as it relates to design and usability as well as on-page optimization.”

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