When making a business website there are multiple areas you need to consider including return on investment, bounce rate, design, and mobile. UX can provide insight on what is needed for your new website. Website visitors should be able to use the website without any issues and have their attention drawn to your business and your website's design. The layout of your business website can increase your return of investment because it is pleasing and easier to use. Many visitors will become frustrated if the website operates too slowly. This is the bounce rate. UX can decrease the bounce rate associated with your new business website by incorporating items like continuous scroll so visitors no longer have to wait for the next page or image to load. Having your site viewable from a mobile device is extremely important. Visitors do not always complete what they wanted when they visit from a computer and will later pick up on their mobile device. UX can help to set this up so that your users can complete purchases on the computer or on their mobile device.
- A good user experience not only ties in usability but visually pleasing and user-friendly elements.
- Some other key things to include are value to you and the user as well as adaptability to all needs.
- One major take away is the return on income of UX, yielding $100 for every $1 invested.
“Your design should immediately grab users' attention without being overly distracting”
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