marketing terms

5 marketing terms your marketing teams want you to know

In order to effectively communicate across marketing teams, it's helpful if everyone understands the meaning of common terms. TOFU, MOFU, and BOFU refer to “top”, “middle” and “bottom of the funnel,” respectively (the funnel here is the famous marketing stage funnel). The distinction between “outbound” and “inbound marketing” is important. Outbound refers to advertising the brand or product, while inbound draw potential customers into your orbit. Two three-letter terms are commonly used: SEO (Search Engine Optimization) and NPS (Net Promoter Score, a measure of customer loyalty). Last, marketers talk about “campaigns” a lot, which are strategic plans toward a particular goal, such as improving brand awareness.

Key Takeaways:

A campaign is when you come up with some kind of plan to promote your overall business.

Strategies, emails and social media are what campaigns consist of.

SEO is when you improve the way a site appears on the search pages.

“No matter your role, if you’re focused on creating great customer experiences, chances are you’re working with multiple teams across your organization.”

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