broken links

Broken Links Can Hurt Your SEO Efforts

Broken links, whether internal or outbound, can hurt the usability of a website–which also can hurt SEO efforts. If a search engine spider crawls the website and comes across broken links, it’s like a dead end that halts the crawling and indexing process of the search engine spider. Fix your broken internal links by removing the link, or changing it to point to a page that does exist and is still relevant. Remove your broken external links completely unless you can find a relevant link to replace it with.

Key Takeaways:

Broken inbound links are inevitable and need to be repaired.

Broken inbound occurs naturally and it is important to carefully monitor for them.

You can redirect competitors broken links to your own site.

“This is where you should begin your broken link building strategy.”

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