There is a way to add social proof to your nonprofit's website. There are some things that you will want to avoid doing though. You will want to avoid negative as well as low social proof. Social proof that works against your goals is never a good idea. People think in stats as well as facts, so it is very important to leverage those so people become aware of them. It will help out with trust.
- It is very important to have a positive social impact.
- Leveraging your stats and facts will show more proof to people.
- People think in stats and facts so it will help their decision-making process.
“If you’ve ever made decisions because of facts presented to you, videos or images you’ve seen, comments of people you admire, then you’ve been under the influence of social proof.”
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