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How to define a value proposition

Value of a proposition can be very helpful as it breaks things down to the person or group you are trying to reach. If you don’t do that how are they going to understand what you are trying to do? A detailed scenario is discussed and makes for a very insightful read on the value of a proposition and how we can benefit from it.

Key Takeaways:

You need to have a unique and well thought out value proposition in order to succeed in your business.

Online tools can help you develop and test your value proposition.

Use your developed value proposition to develop and test prototypes more effectively.

“Ultimately, all you need is your team, a few decks of Post-It notes, pens and paper. But there are a few helpful tools and methods that can make the job much smoother and successful.”

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