Getting customers to log into your site and add items to your shopping cart is only half the battle towards successful e-commerce. Website difficulties ranging from the price of shipping, to slow loading of pages can cause customers to give up and abandon what is left in the shopping carts. You may have to address one or multiple issues to fix problems which are preventing your website visitors from converting to customers.
- Make it a simple process. Too many tasks to do before finalizing your purchase leaves too much room for deciding not to purchase.
- Making the actual check out SIMPLE – you should be able to click, buy, payment and SUCCESS. Don't add too many other things in between, such as more items to add to cart, interruptions can equal indecision.
- Most importantly keep your site running smoothly as you cant purchase anything if the site is not free of slow loading etc.
“Display security icons prominently.”
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