audience trust

Need to Establish Trust With Your Audience? Leverage Social Proof

Social Proof is based on the concept that people learn behavior based on some type of herd mentality. If the general audience agrees that something is normal then it becomes so. Therefore brands need to leverage this fact with its audience to convince consumers that their product should be a normal part of everyday life. Brands that have a good social media presence have their product exhibited in all sorts of situations and make them a normal part of an American lifestyle.

Key Takeaways:

Social proof is based on paying attention to others behavior to decide your own.

Leveraging testimonials can improve your chance of gaining a new audience.

If you get a thank you email, see if you can share it with a larger audience.

“We view a behavior as more correct in a given situation to the degree that we see others performing it.”

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