Peer-to-Peer Fundraising: How to Get Started With Supporter-Run Fundraisers

There are several strategic options to consider when it comes to fundraising for your nonprofit. Peer to peer fundraising can help expand your fundraising reach. In a peer-to-peer fundraising campaign, it speaks directly to your audience. A great example is to use Facebook as a fundraising source. It should include your financial goals and the type of campaign you're expecting to run. You also have to consider your resources and staff.

Key Takeaways:

  • Get support from social media and customize it by its own tools.
  • More tools are available on online platforms.
  • Many strategies are available in peer to peer fundraising like it offers template, using gamification techniques and uploading relevant images.

“If you have the resources and manpower to invest in a well-planned campaign, peer-to-peer fundraising has the potential to expand your donor base and open up opportunities for engaging with a whole new group of supporters.”

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