For small teams in organizations dedicated to fundraising or communications, storytelling will be key. You want to be able to leverage your time and resources so that you can get your message out without burnout. You can use volunteers or people who are part of the organization who can share their stories in their free time. You want to make sure that you can establish the organization's brand without having to do all the grunt work yourself.
- Time and resources are the two most common challenges small non-profits face when it comes to storytelling.
- You've got to prioritize those most important tasks and fight fires as they come up.
- In addition to lack of time, lack of resources can also impede your storytelling efforts. It could be that you don't have the person-power, financial resources, or tools to do what you want to do.
“As a one-person operation, your time is a hot commodity.”
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