Domain Selection

The Goal-Based Approach to Domain Selection – Whiteboard Friday

When selecting a domain name, you need to have a plan. What is your goal? Is it to get new customers? Is it to expand your product line? These are things you must consider when choosing a domain name. Another important strategy is to separate your various products or sections. So, if you have a blog on your site, make sure that your customers can go directly to it, without having the hassle of searching for it on the site. A direct link is essential when making things easier for the potential buyers.

Key Takeaways:

Choosing a domain is a big deal, and there’s a lot that goes into it. Even with everything that goes into determining your URL.

There is a lot of confusion about the SEO impact of all of these different types of domain choices, and there certainly are SEO ramifications for each type.

There are some very complicated situations, but in the end, it’s going to be a lot easier if you focus on your goals and your users.

“It's just that you can't expect to launch a microsite with a bunch of keywords that are relevant to your business in your domain and just set it and forget it and hope that the keywords in the domain alone are what's going to get it to rank.”

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