Mass texting is not a good solution for fundraising. Asking people to contribute with a large broadcast text might seem like a good idea, but it is not. But, what one should know is that personalized messages are much better than mass messages. Having a dialogue has much more of an impact. Personalized communication is a great key to building meaningful relationships. The people supporting you on the other side of the screen are expecting someone to care.
- When fundraising, sending a mass email to all your contacts may seem attractive, but it won't be too effective.
- Speaking personally to someone helps establish better relationships since many people act out of loyalty.
- However, peer to peer texting (not group texts) can be a good way to fundraise.
“Having a dialogue, rather than broadcasting a generic message makes all the difference in forming a relationship with supporters.”
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