mass texting

Why Mass Texting is not a solution for Fundraising

Mass texting is not a good solution for fundraising. Asking people to contribute with a large broadcast text might seem like a good idea, but it is not. But, what one should know is that personalized messages are much better than mass messages. Having a dialogue has much more of an impact. Personalized communication is a great key to building meaningful relationships. The people supporting you on the other side of the screen are expecting someone to care.

Key Takeaways:

When fundraising, sending a mass email to all your contacts may seem attractive, but it won't be too effective.

Speaking personally to someone helps establish better relationships since many people act out of loyalty.

However, peer to peer texting (not group texts) can be a good way to fundraise.

“Having a dialogue, rather than broadcasting a generic message makes all the difference in forming a relationship with supporters.”

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