Broken links, whether internal or outbound, can hurt the usability of a website–which also can hurt SEO efforts. If a search engine spider crawls the website and comes across broken links, it’s like a dead end that halts the crawling and indexing process of the search engine spider. Fix your broken internal links by removing the link, or changing it to point to a page that does exist and is still relevant. Remove your broken external links completely unless you can find a relevant link to replace it with.

Key Takeaways:

  • Broken inbound links are inevitable and need to be repaired.
  • Broken inbound occurs naturally and it is important to carefully monitor for them.
  • You can redirect competitors broken links to your own site.


“This is where you should begin your broken link building strategy.”

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