In order to effectively communicate across marketing teams, it’s helpful if everyone understands the meaning of common terms. TOFU, MOFU, and BOFU refer to “top”, “middle” and “bottom of the
B2B is a business where you have to determine your eligibility, and get tips for your specific business model, analyze emails, and explore content. The possibilities with this program are
There are three image tools for marketers to make a perfectly sized image for every single social network. Over lets you make really nice graphics in minutes. You can also
SEO is a hit marketing term you may have heard without realizing it’s meaning. It is expected that Search Engine Optimization will only increase in marketing clout over the next
There are 5 things that you need to do when your content curation efforts are not driving any results. Content curation can do a lot to help your overall business.
There are many different ways to go about keeping a business successful. For customer satisfaction and to keep your business growing, customer feedback is very important. Customer reviews allow a
If you make a swipe file, then you will have a place where you can collect a lot of info about your competitors. You can gain some inspiration for your
Social Proof is based on the concept that people learn behavior based on some type of herd mentality. If the general audience agrees that something is normal then it becomes
There are 4 SEO mistakes that copywriters make all of the time. Not researching their keywords is one of the big mistakes. For some reason, a large number of copywriters
Newsletters have been around for a very long time, they are easy to read and very accessible to obtain whether you get a hard copy of one or an e-copy.