There are three types of websites designed differently to generate more sales. When using an E-commerce website you will collect emails, use coupons, remove hidden fees, remind customers of abandoned carts, make cart items visible at all times and also retarget 1st-time users. Lead Generation method adds testimonials. User Sign up method has an increased page speed, adds a picture of a hero image, uses product images, writes in the first person, provides fewer choices, and addresses objections early on by placing them on the landing page.

Key Takeaways:

  • Free shipping is an option that should be considered in creating conversions.
  • You will sell more if you make the checkout process less complicated.
  • If you have abandoned items in shopping carts, you should send email reminders.


“Reduce the number of pages involved in the checkout process.”

Read more: https://blog.red-website-design.co.uk/2018/08/08/conversion-optimisation-infographic/