The trouble is that SEO ranking factors have changed a lot over the years. If you have a large number of indexed pages, it doesn’t always mean your site will attract more organic traffic. Get rid of shallow posts on your blog that have either low word count or superficial content. Focus instead on meaningful content that is truly engaging and makes each visitor want to read through the complete article. Also, videos have a lot of untapped potential.
- Redesigned websites should have the same URL or a redirect.
- All meta information (information for spiders) needs to be transferred to the redesigned website.
- Transfer all H tags (most important text for spiders) to the redesigned website.
“Website redesigns often make sense every couple of years in order to keep a website fresh and relevant. If you’re considering a redesign, it’s important to pull your SEO provider into the conversation as early as possible.”
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