Google, in anticipation of the needs of marketers and their company's web needs released a free version of their tool “optimize.” This tool allows companies to test the effectiveness of their site from clicking through to page optimization and time spent. The tool is focused on small and medium sized companies that may want a robust tool for optimizations but may not have the money to pay for Google's full web tool for daily usage.
- Recently, Google added two new features to Optimize, it’s free website design tool which assists marketers test web page revisions and helps to drive sales conversions.
- The complimentary version of Optimize has most of the same offerings as the commercial version of the tool, which is designed for small and medium-sized businesses.
- The goal of one of the new features is to allow companies to optimize their ad landing pages so that customers are more likely to make a purchase.
“The goal is to enable organizations to optimize landing pages for their ads so potential customers are more inclined to follow through and actually make a purchase.”
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