Search engine optimization is a critical element in today's work place and implementing that is key to success. Full Funnel Testing shows the practical way to let SEO get all the way to the finish line. It can be difficult to test search engine organization and yet keep the organic search traffic. Many companies and people are good at implementing one step of the process but they fail to completely do all steps necessary for success.
Key Takeaways:
SEO and CRO work in different scenarios and it matters when you use one or the other.
If you want to split the audience of a website, SEO is the one you should use.
CRO and full funnel testing are used when you cannot split the website audience because you care about the website spiders.
“Conversion rate optimization testing works in an A/B split kind of way. You can test on a single page, if you want to, or a site section.”
