These links are a great SEO tool. SEO stands for ‘search engine optimization' and it's a great way to get attention for your business. You need to get your site to show up in search results. The closer to the top you are the better because the key is to get people to click to your site. They are then more likely to use you over another business. There are a few ways to get into search results and to get visits to your site, and these links are a great example.

Key Takeaways:

  • There are 5 kinds of links with low SEO value (whether search engines pick up on them or not).
  • Answering Quora questions, commenting on low popularity blogs, engaging links on twitter, engaging on Instagram and republishing on other platforms has high SEO value.
  • There are two types of links, those with low and those with high SEO value

“Your profile link is one of the only places in the Instagram platform where you actually get a real URL that you can send people to, but that is nofollowed on the web.”

Read more: https://moz.com/blog/seo-value-nofollow-links