Paid search campaigns are an opportunity to double as a remarketing campaign. Setting up tracking on your website is a key component of this remarketing campaign strategy. Depending on whether the person is using Google or Bing, you will use different tools in this remarketing strategy. The benefit of using this remarketing strategy is that you will be able to ensure that you are messaging correctly to guide the consumer in the direction that you want. The data you capture will be the key to successful implementation. So, remember, every single paid search campaign should also be a remarketing campaign.
- Search Engine Results are related to how much time is spent on your website.
- Remarketing is helpful for certain businesses to attract their customer base.
- A lot of attention is given to search engine results.
“The power behind remarketing is the ability to overlay audience data on top of search campaigns and the targeting capabilities that come with it.”
(abstract 3P7RGTLO6EDDCSK76DMIA3RKY8XAK5 33F859I566DTGWMLW9OJH6QLC0MHBX A3TDE66TGUS638)(authorquote 3T2HW4QDUV7HOBYEMURKQP3SNH89CE 3U84XHCDICDVMI16NGK39ZOKYYS4ZA AMVBZXM810ZMA)(keypoints 3QI9WAYOGQBAD9LCL9E8LKG8JJMS6G 32VNZTT0A74MKRFFDZQQNWMLPHG4RO A32613MWIE6YYD)