Paid search campaigns are an opportunity to double as a remarketing campaign. Setting up tracking on your website is a key component of this remarketing campaign strategy. Depending on whether the person is using Google or Bing, you will use different tools in this remarketing strategy. The benefit of using this remarketing strategy is that you will be able to ensure that you are messaging correctly to guide the consumer in the direction that you want. The data you capture will be the key to successful implementation. So, remember, every single paid search campaign should also be a remarketing campaign.

Key Takeaways:

  • Search Engine Results are related to how much time is spent on your website.
  • Remarketing is helpful for certain businesses to attract their customer base.
  • A lot of attention is given to search engine results.


“The power behind remarketing is the ability to overlay audience data on top of search campaigns and the targeting capabilities that come with it.”

Read more: https://www.searchenginejournal.com/create-remarketing-funnels/282795/