SEO is a hit marketing term you may have heard without realizing it's meaning. It is expected that Search Engine Optimization will only increase in marketing clout over the next few years. In short, SEO is an attempt to understand the motivation behind a user's web query. An example would be a search for “bathroom plumbing how to”. A clever advertiser would recognize that this search most likely implies that one is in the market for a skilled plumber. In addition to expected search results, SEO dictates this a prime opportunity to drop a targetted advertisement for a local plumber! This style of advertising is specific to web queries and is a new opportunity for marketers to explore.
- SEO is very important and if you're not already properly using SEO you're at a disadvantage.
- Try to think like the people you're trying to reach, if you think that way then your keywords will be even better.
- It can be helpful to use very specific keywords if you desire to show up on the first page of search results.
“If you’re willing to take the time to explore your audience and their intent… you’ll find that reaching that elusive first page of Google is not just possible, it’s probable.”
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