Mobile search is an evolving entity. It has changed so much over the last decade and with those changes, sites and businesses have had to change their strategies from marketing to everything else. Businesses need to make sure that they are keeping up with the changes. Organic traffic is always gonna be a really big deal to businesses that work online. Making sure that you secure top spots in the mobile search engines is an important thing.
- High placement in mobile search requires more than just the standard SEO practices that you will need to tailor to.
- Focus on more subtle mobile UX features such as thumb friendly navigation and not having to open many pages.
- Pay attention to the schema markups that Google looks for as they highlight content snippets in search results.
“The first thing you need to do is to align your mobile SEO and UX optimization strategies.”