People are questioning if non-profit organizations are handling their money properly. Some organizations are not getting many donations for that reason. A company called Goldstar has created a program called transparency to help non-profit organizations receive more donations. Transparency gives the charities levels called bronze, silver, gold, and platinum; based on how much their donations are. People can see the level of the organization and make decisions on donating to it. This has helped a lot of organizations receive more money.
Key Takeaways:
Pretty much the majority of people have issues in trusting where their money is going with nonprofits.
After some colleges did some studies and found that charities with the transparency stamp of approval had more donations next year.
Once you earn that transparency stamp of approval you can display it freely.
“It makes it easier for them to get comparable information about organizations, and then they believe that it also helps organizations reach a broader audience.”
Claim Your Free Non-Profit Marketing Blueprint
Read more: https://www.fastcompany.com/90289331/more-transparency-means-nonprofits-get-more-donations
