Social Proof is based on the concept that people learn behavior based on some type of herd mentality. If the general audience agrees that something is normal then it becomes so. Therefore brands need to leverage this fact with its audience to convince consumers that their product should be a normal part of everyday life. Brands that have a good social media presence have their product exhibited in all sorts of situations and make them a normal part of an American lifestyle.
- Social proof is based on paying attention to others behavior to decide your own.
- Leveraging testimonials can improve your chance of gaining a new audience.
- If you get a thank you email, see if you can share it with a larger audience.
“We view a behavior as more correct in a given situation to the degree that we see others performing it.”
Read more: https://www.entrepreneur.com/article/334759
(abstract 3WGZLY9VCHMRFYLIHYGHAZQ0ZPX8DO 32SVAV9L3F993EAUBAZLI156B8E3A4 A1S5Y9DUW8NION)(authorquote 3X2LT8FDHWIQO4L9YTL72NFL65C8W6 384PI804XS1HMIXR9N3T1315U3WS0R ANL3HGGM35QRY)(keypoints 3FULMHZ7OUXT0R4TIOP7CDXP6H24M4 33LKR6A5KEKI87VOU6CJPDG11EL1TX APF1EAZT104LQ)