Redesigning your website gives you an opportunity to improve and strengthen your website's SEO. When redesigning a website adhere to the following protocols to ensure your SEO campaigns are effective. Create a clear content marketing plan to work with your SEO, think about SEO at the beginning of your redesign, avoid changing URLs unnecessarily and be sure your site has great usability. Failure to ensure these in your redesign could impact your SEO and search engine rankings.
- You should evaluate the SEO aspect of the website first before redesigning.
- When redesigning a website, pay attention not to lose existing links.
- When redesigning a website, you should optimize for mobile phone users.
“So, even though usability is a design element, it could have implications for SEO.”
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