Search Engine Optimization, or SEO, is something most websites rely on for success as it basically determines your place in the results on Google when someone is looking something up. One of the most important aspects to improve your place in search results is backlinks which is a short word for saying how other sites link to content on your site. Of course there are other factors that matter such as the age of your domain, however, the more important things you'll want to concentrate on are getting other sites to link to you via focusing on certain topics or keywords and even contacting the people who run other sites to pitch content for them to link to you.

Key Takeaways:

  • Backlinks are very important to a website and outweigh all of the others.
  • The reputation a site has with Google will be better if there are more reputable sources.
  • The age of a domain helps reputation because if a site is older, that means it is more reliable.

“Anchor text related to your topic, rather than anchor text like “clicks here,” adds weight and validity to backlinks.”

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