Social media can help a great deal with your business. You can advertise with it. You can create a business page so your customers can interact with you and with each other. They can review you and you can run special discounts and giveaways. There are rules, though. There are ways to act on social media. If you remember these you'll be more successful getting and keeping customers. You don't want them to unfollow your page because you aren't using it correctly.

Key Takeaways:

  • Being able to know and understand what your specific audience wants to see from the product.
  • Always know your competition but do not speak negativity against them. This will hinder your business and make your competitors know your weakness.
  • Always be innovative and create new ideas for your business. Make sure to keep the content fresh and new for the audience to enjoy.

“Measure success using the right metrics.”

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