A business's web design can have a positive or negative affect on that entity's revenue. The faster and more mobile friendly the website is, the more page views and longer visits it will garner and up to 200% greater ad revenue can be generated than gained by slower and less mobile friendly websites. Further, businesses will experience fewer carts being abandoned, a higher placement on Google search results, and less bounce. When looking at your web design, two quick improvements that can be made are resizing the images presented and reducing the number of ad-related server requests.
- The majority of mobile site users will not return to your site if it took too long to load.
- 75% of mobile sites for companies are not actually designed for mobile use.
- Improving your mobile site design and experience could even double your revenue.
“Average size of ads is 816Kb, which takes 4 seconds to load.”
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