There are many things that help the Google rankings be highly volatile. Google has actually been quite volatile as of late. The recent updates have left a lot of sites scrambling for answers. The way that a site was impacted depended on what industry it was in. There are five different reasons why the rankings may be fluctuating. The data itself can be a bit of a problem in most of the cases. The analytics code could be stripped off the pages.
- Google has made several updates to their ranking algorithms which have caused a lot of volatility lately in rankings.
- Before blaming an algorithm change for a decline in rank check whether there are any issues with your site, your tracking tool, or your analytics.
- You may be down in the rankings because your site has failed to maintain relevance as compared to other websites on the same topic. It might be time to reevaluate your strategy.
“A good audit by an outsider provides a new perspective and can be done in partnership with your agency in most cases.”
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