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Declining Organic Traffic? How to Tell if it’s a Tracking or Optimization Issue

If your website is experiencing diminished traffic, there are a number of metrics available to help you determine the cause(s) including: changes in keywords or their ranking, changes in the landing page preferences by visitors, page performance issues.You will also want to look at data available form other metrics analysts such as SEMrush, MOZ, and Domain Authority. Further, you need to see if the drop in traffic has affected your conversion rate. By following the detailed of this example study, you will be able to set up viable evaluations that may lead to improvement.

Key Takeaways:

If you have declines over time, you need to find the reasons for that.

Start off simple with comparing your SEO as something in 2015 isn't quite as popular as today.

Examine the root of the numbers to see who looks at you. That can tell a bigger picture of your customer and who you want to be there.

“By the end of this post, my goal is that you’ll be able to replicate this audit to determine exactly what’s causing your organic traffic decline and how to get back on the right track.”

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