Link directories are generally useless today, with the exception of high-quality, niche-specific directories that follow strict editorial guidelines. Search engines view a link to another site as a “vote” for that site — so reciprocal linking is essentially saying, “If you vote for me, I’ll vote for you”. Contrary to what some people claim, guest blogging is far from dead. However, it has changed dramatically. Keyword phrases, in the traditional thinking, are dead. The old approach involved creating a separate page for every keyword variation, but fortunately, search engines are a lot smarter today, so this isn’t necessary.

Key Takeaways:

  • Stuffing your content, metadata descriptions, titles, etc. is how you get your website removed from search engines because it’s a big no-no and has been for many years now.
  • The quality of your links is far more important than how many you’ve got. And although Google is no longer adhering to its ‘100 links maximum’ rule.
  • Many websites require the use of duplicate content. This includes printer-only versions of web pages, discussion forums that generate content aimed at mobile devices.

“It doesn't matter whether they're outbound or internal links, keyword heavy footer links are a bad idea. “

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