There are mistakes to avoid when designing or remaking a website. The first piece of advice is not to be afraid of changing the website. Another suggestion is to not make the website too busy. The website should not contain too many industry-specific terms. It should be soft, not a hard sell in its approach. It should allow viewers to give feedback.
- Conversion aversion needs to happen to control the message to the visitor and keep them interested.
- Page pollution needs to be limited to the visitors so they don't get lost or irritated.
- Keyword disconnect is a problem preventing new visitors. Use a lot of keywords to attract visitors from other web pages.
“You may love your industry's jargon, but its pure poison for conversion. Remember you are talking to a prospect, a person.”
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