Just about every company has a social media presence in some way or another. Some are savvy, but others create a Facebook page and expect the work to be done for them. It's a dangerous mindset; just like everything, maintaining a strong social media presence takes a lot of work. The payoff can be incredible, though–growing your business through social media is very possible. Social media promotions draw in new users and returning customers alike, providing a new outlet for deals, sales, and the like.
- Using social media to help your business doesn't have to be overly complicated and time consuming, in most cases it can take only fifteen minutes per day.
- Social media such as twitter, can help you with customer service, as well as monitor any positive or negative mentions about your business.
- The idea of social media for a small business is to reach new and existing customers and get them involved. For example,the goal would be for them to visit your website or come into your store.
“If you’re not currently using social media to reach, engage, serve or sell to your audiences, you’re missing a great (and free) marketing opportunity.”
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