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The #1 Reason Paid Ads (On Search, Social, and Display) Fail – Whiteboard Friday

There is a number one reason why paid ads fail. Putting a lot of money into a paid ad campaign that is definitely going to fail is not a very good strategy to play by. Time after time, companies break into online ads and do not see any success due to the very same issue. The issue is that they are not known to their audiences. There is no trust and there is no recognition either.

Key Takeaways:

People aren't clicking on your add because you are new and they haven't heard of you before.

An advertising-first approach is not the right way to go – inorganic sponsorship channels is.

If you can't use inorganic sponsorship, advertise to people who already know you tangentially.

“You have to get known to your audience before you pour money into advertising.”

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